The query sports shoes is hyper-competing. The top 10's are probably difficult to overtake. Nevertheless, few URLs can reach the top 10. The context is rather very unfavourable.
For more details, chart statistics...
Obviously, Your URL appears overestimated. You need more backlinks, your html content doesn't match sports shoes enough and the text of your backlinks doesn't match sports shoes enough. Improve your seo and don't miss the target !
For more details, your URL in details...
In order to improve your rank, you still have to do a light effort in HTML and a very big job in backlink. You can easily make efforts to reach the 2nd page. You should rather give up if you want more.
For more details, How to optimize your html content ? and
Which URLs to link to ?
« You need more backlinks, your html content doesn't match sports shoes enough and the text of your backlinks doesn't match sports shoes enough. »
Page
Backlinks job
HTML content job
Difficulty
Tip
1
very big (more than 100)
little*
unreachable
Don't waste your time !
2
little (1 to 24)
little*
quite strong
You can !
3
little (1 to 24)
little*
quite strong
You can !
* Your backlinks do not target "sports shoes" enough. You can modify their text, instead of using the tips in the table.
Use the green words, specialize the query and get more qualified traffic !
Can I get the SEO Graal ?
How to read this graphic
don't waste your time !
page 1
you can !
page 2
you can !
page 3
page 4
page 5
page 6
rank = 67
page 7
page 8
page 9
page 10
Reduce the differences between your page and the top 10, you will get a better rank.
Little effort
estimated profit *
from 40 to 50 places
* the sum of the efforts in HTML and backlinks can produce a better profit than the sum of the estimated profits (HTML + backlinks)
And now ?
1. Missing keywords
These keywords are missing from your HTML content whereas they are contained in most of top 10's. Too many could be fatal, especially the biggests.
2. Underestimated keywords
the keywords are present a very little bit, a little bit, a bit in your page. Add them, starting with the biggest.
Bigger...
...is Better !
100 %
sports sho...
78 %
sports sho...
59 %
sports sho...
39 %
sports sho...
20 %
sports sho...
2 %
sports sho...
Increase the number of your backlinks, you will get a better ranking.
Soon, a complete solution to optimize your backlinks
Very big effort (more than 100)
estimated profit *
from 12 to 22 places
* the sum of the efforts in HTML and backlinks can produce a better profit than the sum of the estimated profits (HTML + backlinks)
Among URLs higher than yours, - some are difficult to overtake (Reinforce each other by mutual links) - you can easily overtake some others (Make them your temporary allies against your competitors thanks to backlinks).
Among URLs lower than yours, - some threaten your rank (Neutralize them by backlink exchanges) - for others, you remain out of reach (Reinforce each other by mutual links).
The table below is ordered : - by unreachable URLs, not-threatening URLs, reachable URLs and threatening URLs, - by URL pagerank, - by URL HTML content.
A too-strong pagerank backlink (toward yours) could be considered as suspect by Google©.
