FAQ

HTML

Introduction

At first, you have to know that a website is made for web surfers, not search engines. You must find the right compromise between optimisation and readability. In general, search engines can sanction "deviating" web pages ... there is no point in using spamdexing, doorways, hidden texts (JS, CSS or frames), cloaking or farm links.

In order to optimize your web pages, you have to adjust 2 parameters : the number of keywords and their density, in every type of tags (<strong>, <H1>, <A HREF="..." >, etc. ...) of your html code of your web pages.

The number of keywords and their density (number of words / total number of words in the page) are 2 important parameters used by search engines to estimate the keyword relevancy of a web page. In general, you need a better combination in the number of keywords and their density (10% max) than your competitors (in the chart). Be careful not to optimize too much, it could be rapidly sanctioned.

HEADER

TITLE tag most important

<title>Free SEO tool - GnoZtiK</title>

Many search engines often display their content in the results pages. The text should sound "commercial" and representative of the web page content in order to attract web surfers.

In order to optimize for search engines, this tag should contain a short sentence of a dozen of words (about 80 characters), using a maximum of keywords (without repetition).

Description meta-tag important

<meta name="Description" content="GnoZtiK : free audits and tips, all SEO criteria, (pagerank, backlink, HTML content), all Google versions (Latin, Arabic, Hebrew, Russian, ...), fast and easy to use, make more money" />

Some search engines often display its content in their result pages. The text must be "commercial" and representative of the web page content to attract web surfers.

It has a light weight in SEO. It is advised to have a short text of about 30 words in it (i.e 200 characters), with a maximum of keywords (without repetition).

Keywords meta-tag a bit important

<meta name="Keywords" content="free seo tool, free seo, seo tool, free seo software, seo software, free ranking tool, free ranking, ranking tool, free ranking software, ranking software, ..." />

Most of the search engines do not take it for granted.

It has a very light weight in SEO. It is advised to have a list of combinations of keywords (1000 characters maximum), with synonyms, plurals, etc...

BODY

H[1 to 6] titles very important

<h1>Get FREE adverts on GnoZtiK</h1>

These tags format the page as they give a title to a paragraph of a page. It is risky to use too many of them.

It is very important to insert keywords in it, not too many.

Img/src images important and img/alt important

<img src="/image/download-free-seo-tool.gif" alt="Download free SEO tool" />

The src attribute of the img tag indicates the image file to display. Search engines read it, that's why it is important to insert keywords in it.

The alt attribute of the img tag describes the image. Search engines read it, so it is important to insert keywords in it, without any excess.

A/href links important and a/title no certainty

The links have to be static. Be careful not to use Javascript or Flash links, which are more difficult to read for search engines.

<a href="download-free-seo-tool.htm" title="Download free SEO tool" />

The href attribute of the a tag contains the URL of the linked page. Search engines read it. It is important to insert keywords as often as possible (internal links). Be careful to use easy-to-read URLs :

the rewrited url http://www.gnoztik.com/faq-seo.htm
is better than http://www.gnoztik.com/index.php?module=static&action=Faq

Url rewriting is a common method to do so. Do not forget to use the '-' character instead of the '_'.

<a href="download-free-seo-tool.htm" ... >
is better than <a href="download_free_seo_tool.htm" ... >

The title attribute of the a tag describes the link. We have no certainty about this attribute. Search engines may read it, by default, insert some keywords in it, without excess.

Strong tag and b tagsnot negligible

This tag enables to insist on an important text. In general, browsers display strong as bold. Search engines take it for granted and give more importance to it than to the rest of the readable text content.

<strong>get easy and powerful tips</strong>

 

Backlinks

Backlink anatomy

When a web page (source) is linking to another one (destination), the first one is a backlink of the second one.

There are 2 means to make a backlink :<a href="destination page">keywords</a>

<a href="destination page"><img src="..." alt="keywords"></a>

General strategy

Your page content must appear "natural" to search engines. In the contrary, you risk to get sanctioned or even blacklisted. Therefore, you must simulate a "buzz" effect, and increase the number of your backlinks exponentially.

The backlinks of your website must not all link to the same page, generally the home page. On the contrary, they must also link to inner pages of your website.

In the same way, the keywords of your backlinks must vary around the same theme. It is disadvised to always use the same keyword sequence.

How to select your backlink ?

It must,

  • be indexed in Google, essential
  • be without any nofollow attribute in the robots meta-tag, essential

  • have a theme close to yours (especially a well targeted title tag), important
  • have a maximum of 100 outbound links (around 20 is better), important
  • have a slightly better pagerank (1 or 2, maximum 3) than the one of your page. A higher difference is considered as suspect, important

Which characteristics must have your backlink ?

The 2 means presented in Backlink anatomy are valid.

The link must,

  • be without any nofollow attribute, essential
  • be located in the page content (avoid the footer of the page), essential

  • be a static link (no redirection or javascript link), important

The text of the link must,

  • be clean of any word mistake, essential
  • include strategic keywords, essential

  • be varied (do not have always the same text in your backlinks), important
  • have 2 to 3 words (ex. "free ranking audit" targets "free ranking audit", "free ranking" and "ranking audit"). important